![]() With a record franchise development pipeline, Wetzel’s continues to grow its core mall footprint, while unlocking new pathways for expansion. Building on this success, the second Twisted by Wetzel’s location is set to make handheld history in Arizona next month, followed by a third location in California in Q4. made waves with consumers and restaurant industry insiders alike, generating excitement and paving the way for accelerated growth. The inaugural Twisted by Wetzel's location in La Habra, Calif. Combining culinary expertise with an immersive store design, Wetzel’s is reimagining pretzels, inspiring a new generation of snackers and setting the benchmark for innovation in the fast-casual food industry. The first half of 2023 brought to life one of the brand’s most notable introductions - the highly anticipated launch of Twisted by Wetzel's, a dynamic streetside concept that showcases the brand’s commitment to flexible format options and unique menu offerings. “After finishing 2022 with a 35% increase in same-store sales versus 2019, we’re excited to see that momentum continuing this calendar year and look forward to the rest of 2023 and beyond, as we continue to craft moments of handheld happiness, one delicious pretzel at a time." “Fueled by innovative marketing, digital enhancements, and a variety of flexible store formats, Wetzel’s continues to set new high-water marks for AUV and store growth,” said Vincent Montanelli, COO of Wetzel’s Pretzels. Key company initiatives are striking a chord with both pretzel-thusiasts and franchise investors nationwide, as the brand opened 20 new bakeries through Q2, marching toward a historic milestone, its 400th location. ![]() Wetzel's Pretzels (Wetzel's), the beloved snack category leader, is turning heads with its unrelenting sales and unit growth. Through mid-year, Wetzel's drove an impressive 9.1% increase in same-store sales and a remarkable 6.3% uptick in foot traffic, demonstrating unwavering consumer appeal.
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